About AIMS International
Amusement Industry Manufacturers & Suppliers (AIMS) International is a 501(c)(6) nonprofit trade association dedicated to advancing safety through education and certification for professionals across all sectors of the global amusement and attractions industry.
MISSION
Our mission is to improve safety in the amusement industry through leadership in action.
Origins and Early Years
The organization’s roots date back to 1964, when it was established as the American Recreational Equipment Association (AREA). Created by a group of industry manufacturers and suppliers, AREA focused on the exchange of technical knowledge and best practices related to the inspection, maintenance, and safe operation of amusement equipment. All of its original manufacturers and suppliers continue to support the organization today.
American Recreational Equipment Association 1964-1965 Directors. From left to right: Watson Brey, Allan Herchell Co.; John C. Allen, Philadelphia Toboggan Company; Harold Chance, Chance Mfg.; Lee Sullivan, Eli Bridge Co.; Art Sellner, Sellner Mfg. Co. Inc.
Reorganization
In 1994, the association was reorganized and rebranded as Amusement Industry Manufacturers & Suppliers (AIMS) International, reflecting an expanded mission and a growing, global industry. This transition marked an expansion of its commitment to delivering structured safety education and certification programs that support the evolving needs of amusement and attractions professionals worldwide.
Development of Safety Education and Certification
Over the decades, AIMS International has grown into the leading provider of safety education for professionals across all sectors of the industry. Its annual Safety Seminar has become a cornerstone event, bringing together inspectors, operators, maintenance professionals, manufacturers, and other industry stakeholders for in-depth education, networking, and professional development.
Today, AIMS International continues to build on its legacy by offering in-person and online education, certification programs, and industry forums designed to promote safe operations, reduce risk, and support the long-term success of the global amusement and attractions industry.
Global Expansion and Outreach
Reflecting its international scope, AIMS International has expanded well beyond North America to serve professionals and organizations throughout the global amusement and attractions industry. This growth includes strategic expansion into key regions such as Singapore to support the Asia Pacific market, Vancouver to serve Canada and the Northwestern United States, and Colombia to support the South American region, with additional markets planned as the organization continues to grow.
In 2024–2025, AIMS International celebrated its 60th anniversary, marking six decades of leadership, collaboration, and ongoing advancement in amusement and attractions safety.
Ongoing Role in the Industry
Today, AIMS International is a 501(c)(6) nonprofit trade association advancing its mission through education, certification, industry forums, and advocacy that support safe operations throughout the amusement and attractions sector. Through its programs and initiatives, AIMS serves professionals involved in ride inspection, operations, maintenance, security, risk management, and related disciplines, helping organizations reduce risk, strengthen compliance, and deliver safe, reliable experiences for guests around the world.
In addition, AIMS International actively participates in the development of industry safety standards, providing input and expertise to support initiatives such as ASTM F24 and other international amusement ride safety standards. The association is comprised of qualified American and international member organizations that are directly engaged in the design, manufacture, production, sales, and service of equipment and systems serving the amusement, entertainment, leisure, and recreation industry.